Description
WHAT IT IS:
A lengthening mascara that curls, volumizes, lifts and separates lashes for beyond-belief beauty.
WHAT IT DOES:
Benefit's long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
They're real! is the #1 best-selling Prestige Mascara in the United States.*
HOW TO USE IT:
Position wand horizontally and wiggle brush from side to side, base to tip, to achieve maximum volume, length and lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired.
*Source: The NPD Group, Inc./U.S. Prestige Beauty Total Department Specialty, Makeup Dollar Sales, July 2015 - June 2016.
A lengthening mascara that curls, volumizes, lifts and separates lashes for beyond-belief beauty.
WHAT IT DOES:
Benefit's long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
They're real! is the #1 best-selling Prestige Mascara in the United States.*
HOW TO USE IT:
Position wand horizontally and wiggle brush from side to side, base to tip, to achieve maximum volume, length and lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired.
*Source: The NPD Group, Inc./U.S. Prestige Beauty Total Department Specialty, Makeup Dollar Sales, July 2015 - June 2016.
